Wendy’s is having fun with the new format of Facebook’s full-screen mobile ads in their latest social activation.
The fast-food chain is utilizing a mixture of photos, videos and GIFs to illustrate layer-by-layer (quite literally), how their hamburgers are made – from a toasted bun to everything in between. The ad prompts viewers to swipe up, an intuitive action to Snapchat audiences, and encourages users to discover more about the ingredients that comprise a Wendy’s hamburger. The interactive ad lends for a playful experience while showcasing how brands are leveraging content for specific platforms.