A mobile- and social-obsessed robot hunting and gathering the latest digital tactics. Find out what's new or discover what's already been accomplished in over 24 categories.
This community has already shared over 600 mobile marketing and social media case studies. See what they've found and share your own thoughts.
July 2010
Brands such as UPS and Verizon are placing ads through the Borders WiFi interface to reach on-the-go consumers. Anytime a user logs in to the WiFi, they are presented with location-based advertisements. Consumers who click on the UPS ads are taken to a store-locator page.
July, 2010
Rolls-Royce launched an iPhone app geared towards luxury consumers to promote its Ghost line. Users can use the app to create their own custom Ghost from the inside out through the “Design Your Ghost” section. In addition to consumers, Rolls-Royce dealers have used the app during events to promote the vehicle and start conversations.
June 2010
Hulu Plus is a new application for ipad, iphone 3GS and later, 3rd generation ipod, computer, and T.V.. Hulu Plus allows the user to stream thousands of popular show episodes right to their device with a subscription. Anyone with these devices can have all of this for only $9.99 a month.
July 2010
Amazon and Facebook have joined forces to make your life even easier. Users now have the option to link their Amazon account to their Facebook account. This will allow Amazon to provide better recommendations for its users by basing it off of their Facebook activity, in addition to past purchases on Amazon.com. Joining accounts will also aid in your search for the perfect gift for friends and family, by allowing you to snoop in their Amazon wish lists.
July 2010
Cadillac is sponsoring the launch of Automobile magazine’s new iPhone application. The aim is to use this opportunity to promote Cadillac’s new CTS-V Coupe with an ad that will launch a microsite within the application that offers information on the new vehicle.
July, 2010 Facebook has launched a new feature, Facebook Questions, that lets users type in their questions and receive answers from the entire Facebook community. The question and answer concept is similar to sites such as Yahoo! Answers and Mahalo. Questions have specific features, such as photo questions in which the user can post a picture on Facebook Questions and receive a response.
July, 2010 The hit MTV reality show Jersey Shore, has created an iPhone app and Facebook game to promote the upcoming second season. The app and game feature the popular characters in cartoon form, in which players can challenge each other in games such as tanning lotion throwing competitions.
July, 2010 Runner’s World magazine has created the SmartCoach iPhone app that allows runners to create customized training guides. Runners can use the app for all of their training needs including race times and goals.
July, 2010
Women’s retailer Jones NY is debuting their new fall line with an added dimension- hang tags that tell a story. Jones NY is utilizing Microsoft’s Tag, which utilizes QR codes, to connect shoppers with their new Rachel Roy line through videos featuring model Jessica Stam, a contributer to the line. Stam will offer fashion tips and show off her favorite pieces and tell the backstory of the line to shoppers who utilize the special code. Jones NY also has plans to release an ad in Lucky Magazine to let consumers test the video code, as well as promote it in-store.
July, 2010
Campbell Soup launched a Facebook campaing last week to debut it’s new V8 V-Fusion + Tea line, powered by a sampling initiative that was set to give 1,000 samples to the first people to sign up each week. Week 1 samples were all spoken for 24 hours after the launch, and Campbell plans to continue pushing the new product on Facebook and through blogger outreach. This is the first time Campbell has used social networks, such as Facebook for new product pushes, but the company has plans to continue this trend of consumer outreach through social media.
July, 2010
CardStar, an iPhone app that stores and managers all of a users store loyalty card informaiton, has integrated with Foursquare to make it easier for users to check-in to locations where they use loyalty cards. When a user of the service scans their club or loyalty card at checkout, they are also given the option to check-in on Fourqsuare. CardStar hopes to create more engagement between customer and retailer and promote additional rewards for Foursquare checkins.
July, 2010 VH1 has launched a TV commercial for a promotion involving Foursquare. The promotion is named “Unlock It To Rock It” and invites fans to use Foursquare to get exclusive content from VH1 and celebrities on the best music venues and bands. Fans can also earn a VH1 badge by checking in to music venues. By unlocking the badge, users will have a chance to win a year of unlimited shows at a Live Nation venue.
July, 2010 To help promote the new Julia Roberts film, Eat Pray Love, Columbia Pictures is partnering with the location-based mobile app SCVNGR. The app will provide challenges that relate to the experiences from the film in 26 cities in the U.S. Users of the iPhone and Android app can earn points and badges by completing the challenges that are divided into “Eat,” “Pray” or “Love” categories.
July, 2010 The Barnes & Noble e-reader app, Nook, is now available for Android devices. The e-reader app is one of a few others such as Amazon’s Kindle app and Borders’s Kobo-powered app.
July, 2010
Old Spice is now the most viewed channel on You-Tube all because of its interactive videos of the “Old Spice Man”. Wieden + Kennedy created 180+ videos that would act as responses to consumer questions. The response has been a 107% increase in product sales. The Twitter page for the brand has also seen a 2,700% increase in followers, with 83,000 followers since the initial YouTube channel launch.
July 2010
Ford has embraced social media technology with their recent decision to use the ever-popular social networking site Facebook to unveil their newly redesigned 2010 Explorer. Ford decided to use the Ford’s Facebook Page over the traditional auto show and they are certainly turning heads with the news. The unveiling all-day Facebook event is set for July 26th.
July 2010
After HBO’s mobile ad campaign for their TV series True Blood, viewership increased 38 percent. Their goals for the campaign, to excite existing fans, inform new fans and raise awareness for the third season premier were all highly successful, as more than 5.1 million viewers tuned in to watch it on June 13th.
July 2010
Macy’s department store is revolutionizing online shopping with the creation of a mobile commerce website launched in hopes of driving online sales. The site allows users to search for and purchase products, as well as participate in online sales and find product availability by Macy’s location, all this from their mobile device.
July 2010
MOG, an online, on-demand music subscription service has finally released their iPhone app. MOG is made up of over 7 million tracks and only costs $10 a month for all you can listen to music. Users can also download their favorite songs so can listen to them when they don’t have wireless service.
July 2010
The Skype for iPhone app has now been updated so that you can multitask while on skype. Because of the new iOS4 capabilities you can now accept instant messages and Skype calls while you are using your other apps.
July, 2010
Ice cream giant Coldstone Creamery has joined the growing number of brands to embrace Facebook applications by offering tangible e-gifts consumers can send to friends. The not-so-virtual gifts cost $5 to $7 and, once they are purchased through Coldstone’s official Facebook page, codes are sent to the purchaser to be redeemed for the physical product at any of the over 1,300 Coldstone Creamery locations. Currently, only five gifts are available, but more may be rolled out depending on the program’s success.
July, 2010
PopSugar, the celeb-focused women’s web hangout, has launched a Farmville-like online game called ‘Retail Therapy’ in which players are in control of their own chic designer boutique. Designers such as Diane Von Furstenberg are sposnoring the game to give players the option to fill their boutiques with real designer items, purchased for anywhere from $1 to $100. Users can socialize with their retail neighbors and make their own, real-life purchases simply by clicking on a specific designer item within the virtual store on Facebook or www.playretailtherapy.com.
July, 2010
Brands on Facebook can now turn their pages into a landing site for consumer deals thanks to a new application from Wildfire, makers of promotional tools for Facebook. ‘Group Deals’ is a do-it-yourself add on to Facebook pages that lets brands create daily deals that will allow fans to purchase with PayPal accounts. Deals can also be added to company websites via Facebook Connect.
July, 2010 eBay has released a fashion iPhone app to supplement the April launch of its fashion site. The app features listings in the fashion category and the “Fashion Vault,” that is similar to the sites for Gilt Groupe. The app has a unique feature named Closet, in which users can create outfits based on their favorite items they have stored.
July, 2010 Barbie has joined Foursquare to promote the new Barbie Video Girl doll. The promotion involves Barbie using Foursquare and Twitter for location-based scavenger hunts across the U.S. The new Barbie Video Girl has a video camera with LCD screen and comes with video editing software. The official promotion begins July 20.
July, 2010 Patrón Tequila has launched the Patrón Cocktail Lab for Facebook. The virtual Facebook app allows fans to create their own perfect cocktail recipe. Recipe submissions are also eligible to win monthly cocktail challenges for chances to attend Patrón events and even have their cocktail become an official, Patrón recognized drink.
July, 2010
Reckitt Benckiser developed a Facebook game called poweRBrands that will mock the life of a marketing executive. Players can attempt to climb the corporate ladder by concepting innovative ideas for marketing problems. For successful solutions, players will win points that they can redeem for promotions and office upgrades. To read more on this promotion, visit MediaPost.com.
July, 2010
The Boston Globe created a scavenger hunt through the streets of Boston with a new partnership with SCVNGR. Challenges are presented throughout the city, with QR codes, check ins and rewards. Top prizes include Red Sox tickets, gondola rides and gift cards. The paper is using the promotion to connect with both new and old readers.
July, 2010
Weber has added an iPad version of its popular iTunes app, “On the Grill”. The app features popular recipes, shopping lists for creating meals, and a timer to make the perfect grilled meal. In addition to grilling resources, the app also has helpful tips to allow consumers to become their own master griller.
July 2010
Gourmet, a Conde Nast magazine closed down by the recession, is getting new life through a mobile app. Conde Nast is reintroducing the magazine as Gourmet Live, a social food app built on content archives of the magazine will involve earning points, spending virtual currency and sharing recipes. The app will be available for iPad, iPhone, Google’s Android and Blackberry.
