To introduce three new flavors of their crisps (known as chips in the US), Walker Crisps of London has set up interactive vending machines at two bus shelters in the city. The machines are staffed by Gary Lineker, Walker’s brand ambassador. From the vending machine, Lineker rewards pedestrians with a bag of crisps when they tweet using a unique hashtag, which lets him know they want some crisps.
The experiential marketing stunt is part of Walker’s Do Us A Flavour campaign, a competition that gives the public the chance to come up with the next Walker’s flavor. Check out the video on YouTube here.