Vans and truth partner for the second year in a row, this time in creating ‘Weapons of Mass Ridiculousness’, a limited-edition custom shoe designed by Vans.
The shoe itself was inspired by truth’s app Erase and Replace, which allows teens to replace cigarettes in photos with silly custom designed icons, such as kazoos, tacos or even create the look of someone breathing fire. The app is supposed to be a light-hearted way to showcase alternatives to smoking. The Vans and truth collaboration, #Vansxtruth, amplifies this message by helping it live not only digitally, but physically as well. Combined with the accompanying video, truth spreads their message through multiple mediums in their effort to make this, the generation that ends smoking.