Baby-product manufacturer, Tommee Tippee, has launched their #ParentOn campaign to help combat the overwhelming amount of advice thrown at new parents.
This comes at a time when many baby-product brands and other resources are dripping with the best approach to raise a child. The #ParentOn campaign aims to support the notion that nothing is wrong with trusting parental instincts. In addition to the campaign hashtag, Tommee Tippee has created a series of tongue-in cheek baby wipes equipped with quotes taken from ‘real parenting advice’. A promotional video for the wipes helps drive home the authenticity of the product and campaign message, with a healthy dose of humor.