The Pittsburgh Penguins have partnered with Rover to deliver beacon-triggered content through the Penguins app.
The NHL team is putting an emphasis on the game experience to keep consumers coming to the stadium instead of enjoying the game on their big screen at home.
During the 2015/2016 season, fans with the app will receive exclusive mobile content when they attend games at CONSOL Energy Center. To enrich the consumer experience, beacon-triggered content greets fans as they enter the arena with special content, concession offers, discounts and more. Members-only exclusive offerings to the team’s loyalty members provides an exclusive added bonus to the select group. The great thing is that the Penguins can test each game what resonates best with their fans and optimize throughout the season – I call that a win/win!