This Halloween, Target is dually celebrating with a virtual reality series and mobile site, Treatster.
To enhance the Halloween enthusiast’s experience, Target has launched an interactive virtual reality series. Six videos feature a haunted mansion, prompting players to explore a themed room where they have the option to shop each rooms’ “haunted stylings” via Target.com. Upon game completion (leaving the haunted mansion), the user is offered a 10% off promo code. To further celebrate, Target is also serving up their mobile site, Treatster which allows parents to find the best houses during their trick-or-treating excursion (which is sure to get Millennial parents wishing they had this when they were kids!). By mixing gameplay, savings and insider information, Target has managed to create a spirited experience that appeals to audiences of all ages.