Talenti Gelato wants to help consumers come up with creative gelato flavors, but with a twist on the classic “submit your idea” approach.
The brand has launched a campaign called FLAVORIZE.ME that generates a custom flavor based on one’s social media feeds. The site prompts visitors to submit their Facebook, Twitter, and Instagram accounts for analysis. A special algorithm pulls frequently used words and photo colors and assigns them to a flavor profile. The consumer is given his or her unique flavor name for sharing using the hashtag #FlavorizeMe. Those concoctions that are truly out of this world will be considered by Talenti as the next flavor available for purchase, giving fans an incentive to play. If you’re wondering, my flavor is Dulce de Leche Cassia.