Siemens’ new digital campaign, “Santa’s Factory”, uses Siemens-inspired manufacturing to showcase a new and improved version of the North Pole.
Supported by a fully loaded microsite, users navigate through a virtual tour of Santa’s workshop where they can help assemble a new toy or test-drive new sleigh models. Throughout the space, Siemens presents several clickable areas which tell stories of increased efficiencies (along the toy factory line) made possible through Siemens’ manufacturing. Users can also retrieve additional information on specific Siemens products by clicking through links. Through this activation, Siemens was able to pair an iconic storyline with fun gameplay to create a unique and engaging user experience.