In support of a $1.3 billion yearly investment to create a future of cleaner energy, Shell has launched their #MakeTheFuture campaign. As a part of the initiative, Shell unveiled a soccer field demonstration that is electrified by players’ foot steps, powering the lights at night without using paid electricity. The lights were produced by impact, power tiles which lined the field underneath, feeding electricity to floodlights overhead. Shell hopes this real-life science experiment inspires people to become the game-changing energy experts of the future. By creating an engaging user experience, Shell was able to attract a wider audience into the energy conversation. Interested in learning how your idea can make a difference? Read more here.