As an extension of their “Do What You Can’t” campaign, Samsung has created nine immersive brand experiences at this year’s winter olympics.
Athletes, officials, trainers, and guests have the opportunity to stop in at one of the showcases to experience how Samsung helps them do what they can’t. Olympic attendees can take part in various VR demonstrations like snowboarding and skeleton, relax in lounges, and turn their own selfies into painted art. But perhaps the most exciting brand experience is the virtual reality “A Moon for All Mankind.” Guests strap into a VR outfit complete with a headset and spacesuit that mimics anti-gravity and experience everything from a mission briefing to moonwalk.
The Olympics is the perfect platform for Samsung to unveil many of their new technologies and innovations. With an audience from around the world they are not only able to reach a diverse and connected crowd, but they are able to bring people of different backgrounds together.