Unboxing videos – which are videos of folks taking products out of their packaging for at-first-glance reviews – have become increasingly popular (and lucrative) in the past few years, particularly those videos that deal with new gadgets.
To help launch the Galaxy S6, Samsung has taken the concept to a whole new level with a series of 90-second spots that start out fairly inconspicuous before essentially turning into first-person action shorts, with plenty of surprises (and product features) encountered along the way. The campaign is a fun spin on a growing trend, inspired by (but not simply parroting) the way consumers communicate online.