As a part of its “Seek Deeper” campaign, Royal Caribbean hired a specialty firm to create SeaSeekers – basically Snapchat spectacles that can work under water.
Royal Caribbean plans to patent the product and begin placing them on certain cruise ships. While the goggles/spectacles will definitely amp up the vacation photos you see from cruise-goers on Instagram, Royal Caribbean’s CMO stated that part of their goal is to show off the biological diversity of the Caribbean.