Prego partnered with Womensforum.com to bring meal time solutions to busy families through their “Mealtime, Family Time” campaign.
The campaign provides simple, yet tasty recipes to moms through digital and traditional mediums while leveraging influential parenting and food bloggers to inspire their audience.
Prego’s eight “Kitchen Course” videos housed on Womensforum.com features 30 minute chef prepared meals. Each video links to printable recipes and ingredient lists creating accessibility to list-making, shopping and homemade meals. The videos are condensed in order to allow for shareability across social channels, including Facebook, Twitter and Instagram. While simplifying meal-time may not be a new need state for moms, Prego and Womensforum.com showcase their dedication to long-term solutions, not one-time messaging, by launching their upcoming tool “Pantry Pal” soon.