To coincide with the The Peanuts Movie launch, creators of the film developed a website that allows fans to generate a Peanuts-inspired avatar.
Fans can then socially share their creation on Facebook and Twitter. Visotors to the PeanutizeMe.com site can choose their skin color, hairstyle, eyes, outfits and even accessories. Through the site, Peanuts has created an engaging and nostalgic brand experience for fans of all ages. It’s something fans can’t help but share once their creation is complete.