In June, Pampers brought to life the joy that babies bring to everyone in their campaign, “Better for Baby”.
The original spot showcased parents, family members and even strangers whose days are brightened simply by seeing a baby smile. The call to action? Asking, people to pledge how they will make their kids days better. Now, Pampers is extending the conversation by responding to pledges that mother’s made with #betterforbaby.
Pampers surprised parents with a solution to their individual pledges; they created a dream nursery, an at-home preschool and a backyard playground while parents were out and recorded their reactions upon their homecoming. The campaign was set up for success by delivering a rich emotional connection point that parents and an extended audience related to, drove two-way conversation for parents and brought the campaign to life through experiences that were amplified in the social space.