News You Can Use
Bite-size industry reports
Since 2008, we've been keeping a constant pulse on the industry's best campaigns, promotional events and more.
If you've got a minute, you've got time to get inspired and stay up-to-date on the latest trends in marketing and consumer activation. We break down the best of the best so you can work backward and apply toward your own marketing challenges.
case studies and counting!
Conversation Starters
Even traditional advertising shouldn’t be one-way communication – it should be intriguing enough to act as an invitation to engage.
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Actionable Content
It’s not about a sudden spike in sales that falls as quickly as it soared. Instead it’s about igniting meaningful engagement at scale.
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Defining The Voice
When brands have a clear voice through all their activities, they’re able to make deeper connections with people.
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Emotional Connections
The right media plan allows brands to reach people at the right time and place to create real emotional connections.
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Friendship Management
In person or online, we nurture relationships with each other through regular contact – and brands should treat the people who care about them the same way.
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Human Experience
To be a functional – and valuable – part of a person’s day, brands must consider the experience they’re creating.
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Social Psychology
Smart brand activity is based on an acute understanding of the people they’re trying to reach.
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