Oscar Mayer has come out with a real dating app for bacon lovers called Sizzl.
Users can download the app and find their perfect match who appreciates bacon as much as they do. First, you log into the app using your Facebook account. Next you answer a series of questions about how you prefer your bacon. Then you’re free to browse other bacon lovers, chat with them and hopefully meet up for what Oscar Mayer is calling “Bacon Wrapped Dates.”
While this promotion is a bit silly, it is sure to be extremely successful, just as Oscar Mayer’s “Wake Up and Smell The Bacon” promotion was last year. Bacon is a lighthearted topic that Oscar Mayer continues to successfully brand as a meaningful part of life through real-life applications. Whether people use the app as a joke or as a serious way to meet others, Oscar Mayer is bringing people together over bacon and educating their audience about their product along the way. And they’re doing it through technology that’s relevant to millennials – dating apps.