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Nike has secretly placed a unique type of vending machine somewhere in New York City. Unlike the traditional vending machines that dish out candy, snacks and soda, this machine only vends Nike athletic gear. Plus, to get the merchandise inside, users must pay with Nike FuelBand points they’ve earned that day. For Nike, the payment terms and activation is a creative way to not only engage customers, but also drive usage of the FuelBand fitness tracking platform. The vending machine is changing locations daily, so make sure to check out Nike’s Twitter for clues about the next location. To read more about Nike’s mysterious machine, click here.

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