Lufthansa has partnered with Opera Mediaworks and Celtra to bring the ‘Selfie Ad Unit’ to mobile users.
The platform allows the user to place themselves into a desired local, whether it’s Rome, Paris or wherever and snap a selfie to create a postcard. Once they’ve found the perfect dream vacation destination and take a picture, the user can share it with their friends and family via Facebook and Twitter. Lufthansa’s goal is to create a truly engaging mobile ad that users can have fun with, and it also allows them to extend their advertising reach through social sharing. Lufthansa’s campaign is a good example of a brand interjecting themselves into a user’s daily routine without being too intrusive, a tactic that could become standard practice in the future. You can read more about Lufthansa’s ‘Selfie Ad Unit’ on Marketing Land.