Lenovo took to the streets of Singapore to host a one-night urban art exhibit. The event was a fun and creative way for the company to promote its new tablet with built-in projector capabilities.
The event, named #LightAndSeek, displayed beautiful art in 10 different locations throughout the city using the tablet’s built-in projector. This created a breathtaking way for the community to engage with the company, while also showcasing the tablet’s abilities. Social media was used to reveal the 10 locations using Google maps. Participants could also tweet their location using the hashtag #LightAndSeek to receive a response with the location of the next artwork. In the end, this branded activation what a great way to engage the community both online and in real-life.