Kahlua’s new Holiday Hook-Up Promotion is brought to life with fun carol videos and a brand loyalty rewards program that promises music, movies and Kahlua swag.
With the Holiday Hook-Up program, consumers can buy Kahlua and get hooked up. All consumers have to do is take a picture of their receipts, upload the image, and get rewards to pick up their favorite music, movies and Kahlua swag. Watch a series of videos with witty Kahlua Karols involving content anywhere from missing out on the ‘Friends-mas Holiday’ to simple educational carols with shameless branding plugs all to the tune of the traditional holiday carols. And with the Kahlua Pocket Karoler, you can play along with these very carols by shaking your smart phone like you would a bell.
Lose your receipt, no problem. Kahlua will still reward you with credits for tweeting photos and/or thoughts on how you sneak Kahlua into your favorite drinks @KahluaUS with #KahluaHookUpRewards. A holiday program that’s sure to engage fans with rich social content.