Until recently, Johnnie Walker has long focused on brand heritage to tell its story. As part of its “Keep Walking” campaign, the alcohol company has now begun to look into the future and invest in sponsored content with a focus on the technology industry. With a 10-part Huffington Post Live series called “The Next Step,” and smaller sponsorships at tech conferences, the brand has aligned itself with a digital community whose entrepreneurial spirit matches the innovative spirit of the Johnnie Walker. Known as a company that is rich in history and tradition, Johnnie Walker understands what it takes to keep itself relevant, while not forgetting what the brand stands for. Keep Walking.