Jaguar is using Instagram’s carousel ad platform and nostalgic messaging – “you always remember your first” – to lure first-time Millennial buyers.
Focusing on the XE entry-level model, Jaguar’s Instagram ads drive users to a mobile site where they can explore features of the car, watch a demo on unique traction technology or RSVP to an “Art of Performance” event. The online engagement and live interaction are specifically designed with the entry-level buyer in mind, a fairly new strategy for Jaguar and one they’re trying to ignite socially with campaigns like this and with use of the #NextGenJaguar hashtag.