On the busiest travel day of the year, J.Crew partnered with JetBlue Airlines to create a fun and engaging experience for travelers amid the usual chaos of Thanksgiving Eve at JFK Airport.
The terminal takeover included claw machines where consumers could play to win clothing and travel voucher prizes, enjoy complimentary snacks from some featured restaurants, and take fun photos in a photo booth. Visitors were encouraged to share their photos on their social media channels using the hashtags #jcrewholiday and #jcrewxjetblue. The companies made sure to spread the cheer for those who were in too much of a rush to stop at the popup terminal by passing out the 2015 J.Crew gift guide, limited-edition tote bags and scratch-off cards to allow others the opportunity to still win prizes. If air travel wasn’t on your holiday itinerary, consumers anywhere can enter to win a co-branded prize pack on J.Crew’s website.