The Graubünden tourism board released a billboard with a live stream of a Swiss mountain man enticing people to interact with him.
The billboard was put in the very busy Zurich Central Train Station and the man called on commuters to talk with him. He would get people’s attention, then reward them for participating by printing them train tickets to visit him in the town of Vrim. The ad culminated with most of the people showing up in the man’s live stream and everyone having a great time on top of a mountain. The billboard encourages spur of the moment trips and there were nothing but smiles going around with the promotion. A few people couldn’t go, but most did. It also doesn’t hurt that Vrim is the most popular vacation spot in Switzerland.