Hyundai personalized their path to purchase by asking consumers what visual snapshots relate to their day-to-day life.
By using the #Instagram platform, Hyundai created a photo-based personality quiz, using a consumer’s tap on an image to guide them through multiple Instagram brand pages, ultimately revealing the best Hyundai for their personality type.
Using Instagram in this unique way allowed Hyundai to engage with Instagram users versus just speaking to them via a sponsored ad on the platform. The personality quiz feels like a natural fit on the photo-sharing platform, and the results are custom to each individual who moves through the quiz.