HP technology promotes the integration of products through a new interactive campaign, Lost Iguana.
The campaign features the story of a precocious young boy who uses the power of HP technology to help find his lost iguana, Ralph. HP links the campaign with online interactive elements utilizing the #FindRalph on YouTube, Twitter and other social channels, as well as on a campaign microsite.
To further campaign reach, HP is also running 60-second broadcast spot shows the boy using HP laptops and printers to print out search flyers, and assemble a search team from around the neighborhood. By the end of the spot the self-assured boy says, “And here comes the knock”, and sure enough his iguana is returned.