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Hollister is seeing success with new mobile ads that function as mini games.

The brand’s Gen Z targeting has led to an increased focus on mobile reach. It would seem they are doing a great job. On average, teens are engaging with these new playable ads for nearly a minute. In the games, players can collect coins, avoid obstacles and level up by collecting certain clothing items.

This is a clear strategic success for Hollister. The significant engagement time for these ads is evidence that the brand used insight into how teens are spending their time on mobile.

 

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