Integrating its businesses with a fun, winter wonderland theme, GE launched a digital scavenger hunt this week on Instagram.
The promotion encourages users to find snow globes, hidden throughout GE’s Instagram accounts, to win prizes from United Airlines, Amtrak, ThinkGeek.com and other partners that reinforce GE’s core areas of discipline. Every post includes tags that link to other GE accounts, allowing the user to easily navigate among them in order to find more snow globes. Interlinking the business accounts is a first for GE, but by leveraging the winter wonderland thematic, they’ve made the story and interaction relevant to consumers and tech geeks alike!