What do people struggle with most while driving? Some will say merging on the highway, others will say refraining from speeding, but a lot of people will agree that parallel parking is the hardest part of being on the road.
But thanks can be shared with Fiat for launching an interactive billboard to assist drivers with their parallel parking. This new innovation shows just how helpful it is to have a parking assistant. The billboard utilizes sensors to project the exact distance to the car behind you via computerized people. The catchphrases of the billboard include “Fiat makes parking sexy, cool, or child’s play,” but the actual purpose of the billboard is to advertise Fiat’s Parking Assist.
Fiat is one of the more creative companies when it comes to relating to consumers. Commercials like the blue pill and Fiat Coming to America have managed to make Fiat both a relatable and successful brand. This billboard is yet another example of Fiat’s innovation and success with relating to consumers’ everyday life. Find out more about Fiat’s new billboard.