After 12 years in the vault, Coca-Cola is caving into the demands of Facebook group SURGE Movement and reselling the once discontinued 90’s soda brand, Surge. Growing their loyal, sugar-loving base to over 130,000 followers, Surge Movement is being credited with producing responses like this, from Coca-Cola representative Sheree Robinson: “We knew it was missed, but fans have been craving its citrus-flavor more than we anticipated.” In an interesting move, the beverage will only be sold exclusively on Amazon. Consumer response to the announcement clearly exceeded expectations as Amazon briefly ran out of stock on Monday before catching up with the overwhelming demand. The nostalgic brand resurgence illustrates the power that online social communities have in influencing business decisions. Additionally, the distribution strategy may prove a viable one for companies looking to reintroduce niche products to loyal consumer bases. Read more about the story here.