In anticipation for the upcoming MVP announcements Esurance has crafted their own version of the awards, the Esurance MLB Awards.
The difference? Think of the Grammy Awards in comparison to MTV’s VMA Awards. But what really sets them apart is how players are judged – which is not only on the field, but how they interact with fans off the field, whether through social media or otherwise (possible awards include “Best Social Media Personality”, “Best Social Media Post” and “Best Trending Topic” among others). Coverage is set to span from the MLB’s website, app, and social profiles such as Twitter and Facebook and award announcements will be televised on November 20th on the MLB Network. Esurance is also activating their #AwardWorthy Sweeps based upon every time a fan casts their ballot, further encouraging engagement and creating a new and unique set of awards for the MLB.