Dr. Pepper is partnering up with Spike’s “Lip Sync Battle” to set up a lip sync booth in Times Square on June 23.
As a promotion of the current show’s season, fans and social media influencers will have the opportunity to record themselves lip syncing at this booth and share videos socially. Participants will choose to perform one of four songs from this season of “Lip Sync Battle,” and a selection of the clips will be aired during the final episode on the Spike network. Brands going above and beyond to reach their fans isn’t anything new in the advertising world. However, this activation, which is an extension of the #OneofaKindMoment social campaign, is a great example of how brands can take sponsorships an extra mile to really bring a campaign to life, and create fan loyalty in the process.