Last week, Doritos announced its partnership with the It Gets Better Project, an organization dedicated to bring messages of hope to LGBT youth around the world.
With the tagline, “There’s nothing bolder than being yourself” Doritos has debuted rainbow colored cool-ranch flavored chips available for online purchase at $10 per bag. All proceeds from donations/purchases go directly to the It Gets Better Project, Doritos picking up the cost of shipping.
At time of purchase, buyers are encouraged to submit a quote that may inspire others and also asked to show support via #boldandbetter.
“Doritos Rainbows chips are a first of its kind product supporting the LGBT community. Doritos the brand has stood ‘for the bold’ and we believe there is nothing bolder than being yourself,” stated Frito-Lay’s chief marketing officer, Ram Krishnan in a press release.
Doritos Rainbows captured such an overwhelming response that limited supplies have already been exhausted. However, interested persons are asked to provide their email for updates when visiting the website. Who knows if the chips inspired by the Pride flag will demand another limited edition run? Check out Doritos Rainbows here.