After the Hall of Fame shortstop’s perfect end to his final season, the epic Derek Jeter brand introduced a new website giving athletes the platform they need to directly share with their fans how they really think and feel.
This online editorial community, called The Players’ Tribune, boasts an athlete-edited, uncensored, direct line of communication with fans via blogs, videos, podcasts, and more—thus giving fans an exclusive look into the personal lives of their favorite athletes and role models (i.e. Senior Editor, Russell Wilson). “The goal,” according to Jeter, “is for the site to ultimately transform how athletes and newsmakers share information, bringing fans closer than ever to the games they love.”
As one of the only people in the world who can rightfully say that they themselves are a brand, Derek Jeter’s first “post-career” move looks to be another win to add to his illustrious portfolio. With a well-executed, timely launch of the site at the height of Jeter’s popularity following his retirement, Team Jeter hopes The Players’ Tribune will allow them to continue in their winning ways and, ultimately, build a new dynamic into the athlete-fan relationship. Find out more about Mr. November’s latest digital endeavor, or step up to the plate and check it out yourself.