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Cracker Jack recently revealed its plan to swap out prizes found in-box with digital links to games as well as a major design overhaul to its iconic packaging.

Cards found inside the box now lead consumers to download the Blippar App, use the app to scan the card and then play one of three digital games or create a custom baseball card. The departure from the classic box and toy inside removes all nostalgia from such a classic stadium snack and seems like a step in the wrong direction.

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