Coke recently launched a fun interactive site that allows consumers to quickly customize their own animated gifs and share on social.
Built for mobile, the microsite provides a wide range of energetic feel-good scenes that users can then enter how they are feeling by typing over it with superimposed text, then output it as a gif or download it to keep. Targeted toward Millennials, the campaign strategically provides users with a fun and quick way to create custom content and share it socially. Direct social links are immediately given making it super easy for consumers to push out what feels like, real-time content. The multichannel social campaign is also backed with television and print to boost awareness and engagement. The in-the-moment and authentic feel is what the Millennial audience is looking for and Coke is delivering on this need.