One lucky London fan and their guest will have a Christmas experience unlike anything else thanks to Coca-Cola and their iconic Christmas truck.
In 255 characters or less fans are asked to explain why they are the “ultimate Christmas fan.” Once that festive fan is chosen, they will be invited to spend the night of December 15th in the Coke bus. Aside from the excitement of being the first person to ever sleep in the truck, the fan and guest will open Christmas stockings, watch holiday movies, and of course enjoy a fully stocked fridge full of Coke products.
This move by Coke could be an attempt to remind consumers of the brand’s magic as the soda industry continues to struggle. While consumers move towards healthier beverage options Coke meets them where it counts– through one of a kind experiences that show the brand is more than products on a shelf.