Chubbies, an e-commerce site that create’s men’s shorts, shirts and swimwear, may have cracked the code on how to engage #millennials via Facebook.
Through short, hilarious #videos that speak directly to their male audience and showcase the brand’s authentic sense of humor and style, Chubbies is creating content that sells shorts and inspires a cult-like following. Chubbies has garnered 12 million Facebook views (in the last three months) and over 1.1 million fans, generated largely in part to the number of views their Facebook videos have received – outpacing any other social channel, including YouTube.
With short videos that keep attention spans, and sell a lifestyle along with a product, Chubbies has the perfect mix of fun tone and catchy products to keep the millennial male coming back for more.