Nestlé announced its upcoming “Bolder than Bold” campaign via Periscope.
Taking to the air with a skydiving stunt, Butterfinger announced it will return to the Super Bowl during the game’s third quarter, making the brand the only candy bar in Nestlé’s roster to get commercial air time during the big game. The news broke when skydiver Carson Schram made a 12,000 ft jump from a plane before announcing the upcoming ad, set to be directed by “Birdman” co-writer Armando Bo.
Using the Periscope platform to garner additional impressions, Butterfinger hopes to capture the best proportion of age demographics. In addition to tapping into an exciting new medium that provides consumers with in-the-moment brand messaging, it’ll be interesting to see what the future holds for Butterfinger and what other mediums they use in making their brand “Bolder than Bold.”