Attracting hundreds of thousands of music fans and consumers, music festivals are attracting big brands as well.
At the Electric Daisy Carnival festival this weekend in Las Vegas, Bud Light and Smirnoff will connect with of-age consumers via the Live Nation app. Data from the marketing partner, will let brands target festival-goers and surprise them with branded experiences, like sponsored express lane passes. For fans who want to follow along remotely, 7UP will sponsor live streaming on Yahoo Screen. A campaign rep identified viewership and mobile engagement will be key elements for the campaign. Providing exclusive, branded experiences during events like music festivals offers a unique way to form memorable relationships with consumers as they make memories with your brand.