Online travel agency, Booking.com, invites consumers to submit pics from their summer adventures in the latest extension of their ‘Wing Everything’ campaign.
By tagging summer centric images with #WingItYeah or uploading to Booking.com’s Facebook page, the company transforms their favorite summer snapshots into out-of-this-world GIFs. Booking.com’s digital campaign not only aims to celebrate the last days of summer but has found a unique tactic to garner UGC in a very sociable, sharable way.