As the new owner of Aviation Gin, Ryan Reynolds has proven to know a thing or two about advertising by discovering an untapped market: the email away message.
By leaving entertaining and witty notes for anyone who emailed ryan@aviationgin.com, he attracted more than 20,000 emails which crashed the brands servers.
It’s brilliant really. Anyone can receive an out of office reply written by Ryan himself just by sending a quick email. It’s easy and it’s free to participate. And with over 20,000 emails, it looks like it’s working. Not only is it gaining attention from potential gin drinkers, but gin sellers have also noticed his snarky confidence in the gin he claims to be “the best damn gin on the planet” and they want in.