The German auto company, Audi, is launching a mobile app to further their sponsorship with Major League Soccer and The Audi Cup 2015.
The app will provide fans with a number of digital services to enhance their experience for watching football matches throughout the tournament. More importantly, connecting their consumers with the sport and the brand simultaneously. The app is scheduled to release right before The Audi Cup 2015 as a way to promote the two-day football tournament. The app will provide everything from full match schedules, inside info on each game, and a voting component that allows fans to connect with each other. As a brand, this is more than just adding a name to an event — It expands a partnership further by providing a better experience for fans of the sport and companies who sponsor it by giving fans another outlet to watch the games while Audi is bringing consumer’s attention to their brand.