For the remainder of November, American Girl is donating a doll for every doll purchased.
All donations will go to members of the Children’s Hospital Association, a network strongly rooted in serving young patients in need of care. To help spread the campaign’s theme of thankfulness, American Girl encourages participants to share their contribution by including #Joy2EveryGirl into any relevant posts. To strengthen its social push, the company unleashed TV spots and has integrations on morning shows such as NBC’s Today. Stretching reach beyond social is helping American Girl to build campaign momentum and viral ability to unique audience sets.