Taco Bell targets mobile users during their morning moments to promote their new breakfast menu.
Taco Bell is owning user’s initial morning impressions by being present on the platforms that are part of their morning routines by using targeting tools such as Aki Technologies — that works to “target mobile moments” such as morning app usage, favorite news apps, or even breakfast recipe searching.
Additionally, Taco Bell is running mobile ads across location-based network xAD and even the Google-owned Waze map app that many consumers use for their morning commute, which can create ‘branded’ map pins and provide step-by-step direction to nearby stores. Other platforms include Monday YouTube mastheads, video ads on Instagram and Facebook, and even emerging mobile app Wishbone which lets users and promoted brands set up mini polls such as picking between the new flatbread quesadilla or a plain piece of flat bread.
Taco Bell targeted customers in the moments that matter for breakfast decisions – morning routines and commutes using a variety of experimental platforms.