To promote the launch of their new Galaxy S7 phone and to show off the quality of its camera, Samsung is recreating Instagrammers grainy, poorly lit or low quality photos that are tagged #s7myPic.
The results are hilarious, with vacation and food photos being re-shot in ways that are slightly off the originals. One grainy photo of two women in a swimming pool is re-created by two men wearing wigs and bikini tops and a blurry photo of a woman on the beach is re-created with the addition of an armadillo in her arms.
Samsung did a great job of targeting their young Instagram-loving audience with a sense of humor while showing the crisp quality of the camera on their new Galaxy S7.