While emoji may be the most en vogue means of communication out there today, soon there won’t be anyone using it quite as prolifically as Pepsi.
Launching their #SayItWithPepsi #PepsiMoji campaign in the months ahead, the brand plans to roll out a custom set of 70 custom cans in nearly 100 markets this summer after explosive success in Russia, Thailand and Canada. Seeing Emoji as a language that transcends cultural barriers, the brand plans to use the same little yellow faces to further engage consumers and implant brand values throughout radically different markets. In addition to the creation of the physical can artwork, the brand is hoping to dominate emoji in the digital realm as well after having success (in their respective markets) on Twitter and Instagram with users sharing photos of their cans in the moment. The brand is also partnering with renowned designer Jeremy Scott and supporting on traditional advertising venues as well to further amplify the campaign.