In New York City, where real-estate is always a hot commodity, a group of millennial real-estate agents are gaining traction and closing deals by using Snapchat. Through their account, Snaplistings, the agents say they’ve turned to the App to capture the latest and hottest real-estate listings for the city’s residents to check out.
Potential clients can follow the account on Snapchat and if they see a place they’re interested in on the Snaplisting Story, they can Directly Message the account about their inquiries. Both buyers and renters are welcome to view the Stories and get in contact with the particular realtor associated with the particular Story. With multiple agents going out around the city to capture the listings, the two creators of the account, Dolly Meckler and Michael Hoffman, provide timely services for viewers through interaction and feedback on next steps or how to get in touch with the particular agent.
With Snapchat’s social media presence continually growing, Snaplistings has capitalized on the App’s ever-evolving functionality.